Senior Manager, CRM- Corporate Headquarters, NJ Job at The Children's Place, Secaucus, NJ

NjN2eHR2R1g2T1UxTzdKOUFjK0dMb1BQR0E9PQ==
  • The Children's Place
  • Secaucus, NJ

Job Description

Position Summary:

The Children’s Place is the largest pure-play children’s retailer in North America. We sell apparel, footwear, accessories etc. in North America and Globally, in stores and online under the brand names of The Children's Place, and Gymboree.

It is an exciting time to join our Marketing team as we are building ambitious strategies to grow our business and delight our customers. Our team is growing, and we are looking for marketers who make magic; they have creativity for ideas, discipline of execution, and rigor for excellence. With a track record of delivering results, they are customer-obsessed and steeped in culture. Their inner kid is thriving and fueling them – if this sounds like you, we cannot wait to hear from you!

We are hiring for a Senior Manager CRM (email, SMS, Push) to lead and scale our lifecycle marketing efforts for our flagship brand – The Children’s Place.

In this role, you’ll be responsible for driving customer engagement, retention, and revenue through personalized and targeted messaging campaigns. The ideal candidate has hands-on experience managing campaigns in a retail or e-commerce environment and is passionate about performance, segmentation, and user experience.

Key Accountabilities:

  • Own and evolve the customer lifecycle strategy
  • – Design journeys across acquisition, onboarding, repeat, retention, and win-back
  • – Map customer touchpoints across email, SMS, and push channels
  • Build and execute high-impact campaigns
  • – Lead end-to-end campaign development: strategy, creative briefing, QA, and deployment
  • – Create segment-specific content calendars tied to brand and promo moments
  • Leverage data for smarter targeting
  • – Use available analytics to build and refine segmentation strategies
  • – Use behavioral and transactional data to trigger personalized flows and dynamic content
  • Drive experimentation and performance optimization
  • – Set testing roadmap across subject lines, creative, timing, frequency, and incentives
  • – Monitor KPIs (open rates, CTR, conversion, unsubscribe, revenue per send) and iterate fast
  • Collaborate across teams to bring CRM to life
  • – Align with brand marketing, creative, product, and ecomm for integrated storytelling
  • – Partner with CS/CX teams to close feedback loops and improve NPS
  • Manage CRM tools and tech stack
  • – Act as the day-to-day lead for platforms
  • – Ensure list hygiene, tagging, tracking, and compliance (CAN-SPAM, GDPR, etc.)
  • Champion customer-centric thinking across the org
  • – Share learnings, insights, and test wins regularly
  • – Advocate for personalization, relevance, and delivering value in every touchpoint

Qualifications :

Experience :

  • 3+ years of experience in life cycle marketing.
  • 8+ years in a successful DTC ecommerce company, fashion, beauty or other lifestyle categories
  • Must have experience in building and scaling lifecycle marketing programs, with a focus on experimentation and continuous iteration.

Education :

  • A Bachelor’s degree in Marketing, Business Administration, or a related field.

Skills :

  • Hands-on experience with ESPs and mobile messaging platforms
  • Strong understanding of customer segmentation, personalization, and journey mapping.
  • Data-driven mindset with the ability to analyze campaign performance and turn insights into action.
  • Familiarity with HTML/CSS for email and/or experience working with designers and developers.
  • Excellent project management and organizational skills.
  • Strong communication skills and the ability to work cross-functionally.
  • Experience or exposure to loyalty programs and retention marketing strategies.
  • Knowledge of push notification best practices and mobile app marketing.
  • Familiarity with customer data platforms (CDPs) and data enrichment tools.

Personal Attributes :

  • Innovative, curious and creative mindset.
  • Results-driven with a focus on achieving business objectives.
  • Ability to drive continuous improvements and drive meaningful, customer-first strategies and innovation.
  • Methodical and disciplined approach.
  • Strong sense of accountability and ownership.

Job Tags

Similar Jobs

Privia Health

Nephrologist Job at Privia Health

 ...Nephrologist Job Description: We are currently looking for a BC/BE Nephrologist to join our private practice in Reston, VA . Outstanding opportunity to join our well-established private practice and work alongside a highly regarded, board certified... 

Roundglass

Content and Briefs Writer Job at Roundglass

 ...Job Description Position Title: Content & Briefs Writer Location: Bellevue, WA Position Type: Regular, Full-Time Who we are: At Roundglass, our mission is to inspire and enable a wholistic wellbeing movement that nurtures individuals and communities alike... 

Old Dominion

Customer Service Clerk -Part Time Evening Shift Job at Old Dominion

 ...regarding shipments; Maintain accurate records of customer interactions and transactions; Coordinate with various departments to ensure timely delivery of goods; Resolve any issues or discrepancies in a professional and efficient manner; Provide exceptional customer service... 

Lickety-Split

Entry Level HVAC Service Technician Job at Lickety-Split

 ...Lickety Split Air, Plumbing, Electric is Hiring Entry-Level HVAC Technicians! We are looking for hardworking individuals eager to begin their HVAC careers and join our growing team. No prior experience is necessary we are excited to provide full training for the... 

Cannon Falls Area Schools

District Paraprofessional Job at Cannon Falls Area Schools

 ...The Cannon Falls School District is seeking a Full-Time Paraprofessional to assist and collaborate with teachers, administrators, and school staff in providing a high-quality instructional program that supports student learning and academic achievement in an inclusive...