Job Description

Position Summary:

The Children’s Place is the largest pure-play children’s retailer in North America. We sell apparel, footwear, accessories etc. in North America and Globally, in stores and online under the brand names of The Children's Place, and Gymboree.

It is an exciting time to join our Marketing team as we are building ambitious strategies to grow our business and delight our customers. Our team is growing, and we are looking for marketers who make magic; they have creativity for ideas, discipline of execution, and rigor for excellence. With a track record of delivering results, they are customer-obsessed and steeped in culture. Their inner kid is thriving and fueling them – if this sounds like you, we cannot wait to hear from you!

We are hiring for a Senior Manager CRM (email, SMS, Push) to lead and scale our lifecycle marketing efforts for our flagship brand – The Children’s Place.

In this role, you’ll be responsible for driving customer engagement, retention, and revenue through personalized and targeted messaging campaigns. The ideal candidate has hands-on experience managing campaigns in a retail or e-commerce environment and is passionate about performance, segmentation, and user experience.

Key Accountabilities:

• Own and evolve the customer lifecycle strategy
• – Design journeys across acquisition, onboarding, repeat, retention, and win-back
• – Map customer touchpoints across email, SMS, and push channels
• Build and execute high-impact campaigns
• – Lead end-to-end campaign development: strategy, creative briefing, QA, and deployment
• – Create segment-specific content calendars tied to brand and promo moments
• Leverage data for smarter targeting
• – Use available analytics to build and refine segmentation strategies
• – Use behavioral and transactional data to trigger personalized flows and dynamic content
• Drive experimentation and performance optimization
• – Set testing roadmap across subject lines, creative, timing, frequency, and incentives
• – Monitor KPIs (open rates, CTR, conversion, unsubscribe, revenue per send) and iterate fast
• Collaborate across teams to bring CRM to life
• – Align with brand marketing, creative, product, and ecomm for integrated storytelling
• – Partner with CS/CX teams to close feedback loops and improve NPS
• Manage CRM tools and tech stack
• – Act as the day-to-day lead for platforms
• – Ensure list hygiene, tagging, tracking, and compliance (CAN-SPAM, GDPR, etc.)
• Champion customer-centric thinking across the org
• – Share learnings, insights, and test wins regularly
• – Advocate for personalization, relevance, and delivering value in every touchpoint

Qualifications :

Experience :

• 3+ years of experience in life cycle marketing.
• 8+ years in a successful DTC ecommerce company, fashion, beauty or other lifestyle categories
• Must have experience in building and scaling lifecycle marketing programs, with a focus on experimentation and continuous iteration.

Education :

• A Bachelor’s degree in Marketing, Business Administration, or a related field.

Skills :

• Hands-on experience with ESPs and mobile messaging platforms
• Strong understanding of customer segmentation, personalization, and journey mapping.
• Data-driven mindset with the ability to analyze campaign performance and turn insights into action.
• Familiarity with HTML/CSS for email and/or experience working with designers and developers.
• Excellent project management and organizational skills.
• Strong communication skills and the ability to work cross-functionally.
• Experience or exposure to loyalty programs and retention marketing strategies.
• Knowledge of push notification best practices and mobile app marketing.
• Familiarity with customer data platforms (CDPs) and data enrichment tools.

Personal Attributes :

• Innovative, curious and creative mindset.
• Results-driven with a focus on achieving business objectives.
• Ability to drive continuous improvements and drive meaningful, customer-first strategies and innovation.
• Methodical and disciplined approach.
• Strong sense of accountability and ownership.

Job Tags

Similar Jobs